Club Building Strategy


A tool to identify club building opportunities

Alice: Would you tell me, please, which way I ought to go from here?

he Cheshire Cat: That depends a good deal on where you want to get to.

Alice: I don’t much care where.

The Cheshire Cat: Then it doesn’t much matter which way you go.

― Lewis Carroll, Alice in Wonderland

Dear Leaders,

building new clubs is part of the mission of the District, an experience that requires effort and drive and a rewarding one.

There are many pieces for this task: who wants to sponsor a new Club? Who can be involved in the team? Where’s the most favourable ground to plant a New Toastmasters Club seed? What’s the best season to plant it? What will be the result after a year? And after five years?

Planning in advance can help to achieve the best result in this task.

As an assistant to the Club Growth Director Dominique Carrasco, I’m offering my service to help each Division in District 59 develop a strategy for building new Clubs.

The goal of the project is to provide and refine a tool that will help you to:

  • Collect useful information in a coherent way.
  • Analyze the information to give meaning to data

As an example of this step, consider the France map in this page               where  the blue dots are for cities with more than  100.000 people             and stars are for existing clubs.

  • Create a plan of actions for the time frame considered (until the end of June, for example)

france pilot v2

The result will be a tool that will help you to reach your goals in the Success Plan and that can be used again next year by your successors, building on this year experience.

The project will start with a pilot in France, thanks to the Division Directors Sylvie Klajman (Div A), Siegfried Haack (Div F), Sandra Lizioli (Div B) and their Club Growth assistants Sean Ryan (Div A), Philippe Christin and Carol Bausor (Div F).

After learning the lesson on how to do it in the most simple and effective way, the project will be extended to all the District 59 Divisions.

I’d like to leave you with a quote about the flexibility needed in the execution of a plan:

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination”.


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